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Marketing & Sales

The AI Journey for Marketing Professional

A marketing professional, under pressure to deliver results for a new product launch, starts by using AI to create compelling social media posts and persuasive ad copy. To build a content pipeline, they generate a content calendar and blog post ideas. As the campaign launches, they use AI to analyze customer feedback, create customer personas for better targeting, and write a press release to announce the launch. To optimize their efforts, they create A/B testing plans and generate hashtag strategies to increase reach. They use AI to create surveys to gather customer insights and write product launch announcements. As the campaign matures, they use AI to generate competitive analysis reports, create lead nurturing email sequences, and suggest influencer collaborations. Finally, they use AI to create performance reports to demonstrate ROI, generate video script ideas for new content, and create a marketing budget allocation plan for the next quarter, transforming from a reactive marketer to a data-driven strategist.

Interactive Use Cases

Follow along with real scenarios and try the AI prompts yourself

Step 1
social mediacontent creationmarketing
To grab the attention of potential customers, create compelling social media posts from product features and benefits.
A marketing professional is launching a new product and needs to create a buzz on social media.

Scenario

A marketing professional is launching a new product and needs to create a buzz on social media.

Goal

To generate a variety of engaging social media posts for Instagram and Twitter to announce the new product.

AI Solution

AI generates several social media post options, including some with emojis and questions to boost engagement, which the professional can then schedule.

AI Prompt
Create three engaging social media posts for Instagram and Twitter to announce a new product launch.
Step 2
email marketingcampaignspromotion
To drive conversions, generate an email marketing campaign from a promotional offer.
To support the product launch, the marketing professional wants to send a promotional email to their subscriber list.

Scenario

To support the product launch, the marketing professional wants to send a promotional email to their subscriber list.

Goal

To create a 3-part email sequence for the launch promotion, including an announcement, a reminder, and a last-chance email.

AI Solution

AI generates a full email campaign sequence, complete with persuasive subject lines, body copy, and calls-to-action for each email.

AI Prompt
Generate a 3-part email marketing campaign for a new product launch promotion.
Step 3
ad copypersuasionadvertising
To maximize ad spend, write persuasive ad copy based on the target audience and product details.
The marketing professional is setting up a Facebook ad campaign for the new product but needs effective ad copy.

Scenario

The marketing professional is setting up a Facebook ad campaign for the new product but needs effective ad copy.

Goal

To generate three distinct versions of Facebook ad copy, each targeting a different customer pain point.

AI Solution

AI creates three different ad copy variations, allowing the professional to quickly launch an A/B test to see which message resonates most with their audience.

AI Prompt
Write three versions of a Facebook ad copy for a new productivity app, each targeting a different customer pain point.
Step 4
content planningcalendarsstrategy
To maintain a consistent online presence, create a content calendar based on marketing goals and important dates.
To build a content pipeline beyond the launch, the professional needs a plan for their blog and social media.

Scenario

To build a content pipeline beyond the launch, the professional needs a plan for their blog and social media.

Goal

To create a one-month content calendar with themes and post ideas for their blog and social media channels.

AI Solution

AI generates a content calendar with weekly themes, specific post ideas, and suggested formats (e.g., blog post, video, poll), providing a clear roadmap for content creation.

AI Prompt
Create a one-month content calendar for a small business that sells handmade candles.
Step 5
customer insightsfeedback analysismarket research
To understand customer sentiment, analyze customer feedback to identify common themes and insights.
As the first customer reviews for the new product start coming in, the marketing professional wants to understand the initial reaction.

Scenario

As the first customer reviews for the new product start coming in, the marketing professional wants to understand the initial reaction.

Goal

To quickly identify the main positive and negative themes from the initial wave of customer feedback.

AI Solution

AI analyzes the collected feedback and provides a summary of key themes, such as 'customers love the new feature A' but 'are confused about how to use feature B.'

AI Prompt
Analyze this customer feedback and summarize the key positive and negative themes: [paste feedback here]
Step 6
content marketingblog postsideas
To generate organic traffic, create blog post ideas and outlines based on the industry and target audience.
Based on their content calendar, the professional needs to write a blog post related to their industry.

Scenario

Based on their content calendar, the professional needs to write a blog post related to their industry.

Goal

To get a list of blog post titles and a detailed outline for one of the titles to streamline the writing process.

AI Solution

AI generates five different blog post titles and creates a detailed outline for the chosen title, including an introduction, main points, and a conclusion.

AI Prompt
Generate five blog post ideas and an outline for one of them on the topic of 'email marketing best practices'.
Step 7
customer personassegmentationtargeting
To personalize marketing messages, create customer personas from market research data.
The marketing professional wants to create more targeted campaigns instead of using a one-size-fits-all approach.

Scenario

The marketing professional wants to create more targeted campaigns instead of using a one-size-fits-all approach.

Goal

To create two distinct customer personas based on their existing data to help them tailor their marketing messages.

AI Solution

AI analyzes the provided customer data and generates two detailed customer personas, including names, goals, pain points, and preferred communication channels.

AI Prompt
Create two customer personas based on this market research data: [paste data here]
Step 8
press releasesPRannouncements
To generate media coverage, write a press release for a company announcement or milestone.
The new product has been featured in a major industry publication, and the professional wants to share the news.

Scenario

The new product has been featured in a major industry publication, and the professional wants to share the news.

Goal

To draft a well-formatted press release to send to media contacts and post on their company's newsroom.

AI Solution

AI generates a professional press release that includes a strong headline, a quote from the CEO, and details about the product and the publication.

AI Prompt
Write a press release announcing that our new product was featured in a major industry magazine.
Step 9
A/B testingoptimizationperformance
To improve campaign performance, create an A/B testing plan for a marketing campaign.
The professional wants to improve the conversion rate of their main landing page but isn't sure which element to change.

Scenario

The professional wants to improve the conversion rate of their main landing page but isn't sure which element to change.

Goal

To create a simple A/B testing plan to test a new headline on their product landing page.

AI Solution

AI generates an A/B testing plan that outlines the hypothesis, the variable to be tested (the headline), the success metric (conversion rate), and the required sample size.

AI Prompt
Create an A/B testing plan to test a new headline on a product landing page.
Step 10
hashtagssocial mediareach
To increase the reach of social media posts, generate a hashtag strategy based on the content.
The professional is posting great content on Instagram, but their posts are not reaching a wide audience.

Scenario

The professional is posting great content on Instagram, but their posts are not reaching a wide audience.

Goal

To get a list of relevant and trending hashtags for their industry to use on their Instagram posts.

AI Solution

AI generates a list of 30 hashtags, including a mix of popular, niche, and branded hashtags, to help increase the reach of their posts.

AI Prompt
Generate a hashtag strategy for an Instagram post about a new line of sustainable swimwear.
Step 11
surveysmarket researchdata collection
To gather valuable market intelligence, create survey questions to gather customer insights.
Before developing the next product feature, the marketing team wants to gather feedback from existing customers.

Scenario

Before developing the next product feature, the marketing team wants to gather feedback from existing customers.

Goal

To generate a list of clear and unbiased survey questions to understand customer needs and priorities for the next feature.

AI Solution

AI generates a 10-question survey with a mix of multiple-choice, rating scale, and open-ended questions designed to gather actionable customer insights.

AI Prompt
Create a 10-question survey to gather customer feedback on a new software feature.
Step 12
product launchesannouncementscommunication
To create excitement for a new product, write a product launch announcement.
The company is just a week away from launching a major new software update and needs to announce it to the public.

Scenario

The company is just a week away from launching a major new software update and needs to announce it to the public.

Goal

To draft a product launch announcement for their blog and to be sent to the media.

AI Solution

AI generates a compelling product launch announcement that highlights the key new features and their benefits, includes a customer testimonial, and provides a clear call-to-action.

AI Prompt
Write a product launch announcement for a new software update that improves performance and adds new features.
Step 13
competitive analysismarket intelligencestrategy
To stay ahead of the competition, generate a competitive analysis report from competitor information.
A new competitor has entered the market, and the marketing professional needs to quickly understand their strategy.

Scenario

A new competitor has entered the market, and the marketing professional needs to quickly understand their strategy.

Goal

To get a quick summary of the new competitor's marketing strategy, strengths, and weaknesses.

AI Solution

AI analyzes the competitor's online presence and generates a competitive analysis report that summarizes their key marketing messages, target audience, and pricing strategy.

AI Prompt
Generate a competitive analysis report on our new competitor, [competitor name].
Step 14
lead nurturingemail sequencessales support
To move potential customers through the sales funnel, create a lead nurturing email sequence.
The company has a list of leads who downloaded a whitepaper but have not yet made a purchase.

Scenario

The company has a list of leads who downloaded a whitepaper but have not yet made a purchase.

Goal

To create a 5-part email nurturing sequence that provides value and gently guides leads toward a purchase decision.

AI Solution

AI generates a lead nurturing sequence that includes emails with helpful tips, customer case studies, and a final promotional offer.

AI Prompt
Create a 5-part lead nurturing email sequence for people who downloaded our whitepaper on digital marketing.
Step 15
influencer marketingcollaborationpartnerships
To leverage trusted voices in the industry, get suggestions for influencer collaborations based on the brand and target audience.
The marketing professional wants to partner with influencers to promote their product to a new audience.

Scenario

The marketing professional wants to partner with influencers to promote their product to a new audience.

Goal

To get a list of potential influencer partners in their niche who have a good engagement rate and align with their brand values.

AI Solution

AI generates a list of relevant micro-influencers, including links to their social media profiles and an analysis of their audience demographics.

AI Prompt
Suggest some micro-influencers in the fitness niche for a potential collaboration.
Step 16
performance reportinganalyticsROI
To demonstrate the effectiveness of marketing efforts, create a campaign performance report from key metrics.
The professional needs to present the results of their latest marketing campaign to the leadership team.

Scenario

The professional needs to present the results of their latest marketing campaign to the leadership team.

Goal

To create a summary of the campaign performance report, including key metrics, highlights, and recommendations for future campaigns.

AI Solution

AI takes the raw campaign data and generates a well-structured performance report, including charts and bullet points that clearly communicate the campaign's ROI.

AI Prompt
Create a campaign performance report from these key metrics: [paste metrics here]
Step 17
video marketingscriptscontent creation
To engage audiences on video platforms, generate video script ideas for marketing content.
The marketing team wants to create more video content for YouTube and TikTok but is running out of ideas.

Scenario

The marketing team wants to create more video content for YouTube and TikTok but is running out of ideas.

Goal

To brainstorm a list of video ideas and create a short script for one of the ideas.

AI Solution

AI generates a list of video ideas, such as 'a day in the life of our product' or '5 common mistakes in our industry,' and writes a short, engaging script for one of them.

AI Prompt
Generate some video script ideas for a TikTok marketing campaign for a new energy drink.
Step 18
testimonialssocial prooftrust building
To build trust with potential customers, create customer testimonial formats from positive reviews and feedback.
The company has received a lot of positive customer feedback, but it's in the form of long, rambling emails.

Scenario

The company has received a lot of positive customer feedback, but it's in the form of long, rambling emails.

Goal

To extract the most impactful quotes from customer feedback and format them into compelling testimonials.

AI Solution

AI analyzes the customer feedback, pulls out the most powerful sentences, and formats them into a series of short, impactful testimonials.

AI Prompt
Extract the most impactful quotes from this customer feedback and format them as testimonials: [paste feedback here]
Step 19
partnershipscross-promotioncollaboration
To expand reach through strategic alliances, get suggestions for cross-promotion opportunities with complementary businesses.
The marketing professional wants to partner with other businesses that serve a similar audience but are not direct competitors.

Scenario

The marketing professional wants to partner with other businesses that serve a similar audience but are not direct competitors.

Goal

To get a list of potential partner businesses and ideas for how they could collaborate.

AI Solution

AI generates a list of complementary businesses and suggests cross-promotion ideas, such as co-hosting a webinar or offering a bundled discount.

AI Prompt
Suggest some cross-promotion opportunities for my business, a local dog walking service.
Step 20
budget planningallocationROI optimization
To allocate marketing spend effectively, create a marketing budget allocation recommendation based on goals and channel performance.
The marketing professional is planning their budget for the next quarter and needs to decide how to allocate their funds.

Scenario

The marketing professional is planning their budget for the next quarter and needs to decide how to allocate their funds.

Goal

To get a data-driven recommendation for how to allocate their marketing budget across different channels.

AI Solution

Based on the campaign performance data provided, AI generates a budget allocation recommendation, suggesting they increase spend on channels with a high ROI and decrease spend on underperforming channels.

AI Prompt
Based on my campaign performance data, recommend how I should allocate my marketing budget for the next quarter.